Swiss Quality Education
Swiss academic standards from an accredited Swiss university.
BBA
Online BBA from SWISS UMEF University, Geneva, an accredited Swiss higher-education institution. 100% in English, no entrance exam required.
Apply nowDegree awarded by SWISS UMEF University (Geneva). AreteUp provides learning support and is not the degree-awarding institution.
Swiss academic standards from an accredited Swiss university.
100% online, with flexible scheduling and self-paced learning support.
A diverse student community, international faculty and a global business perspective.
A strong foundation for future master's studies.
Introduces innovation management and design thinking as systematic approaches to problem-solving and value creation, including user-centered design, creativity techniques and prototyping.
Covers self-awareness, emotional regulation, motivation, empathy and interpersonal effectiveness in managerial contexts.
Covers theories and practices for managing organizational change, including change models, leadership roles, resistance to change and communication strategies.
Introduces management information systems and their role in supporting organizational decision-making, including enterprise systems, data management and decision support systems.
Financial statement analysis, budgeting, cost control, capital investment decisions and financial performance evaluation from a managerial perspective.
The behavior of individuals and groups within organizations, including motivation, perception, attitudes, communication, leadership and team dynamics.
Managing organizations in an international and multicultural environment, including cross-cultural management and international human resource management.
The project life cycle — initiation, planning, execution, monitoring and closure — including scope, time, cost, quality, risk and stakeholder management.
Continuous improvement, customer satisfaction, process optimization and quality assurance across organizational functions.
The culminating academic component: an in-depth investigation of a real-world managerial or organizational problem, applying theories, analytical tools and practical insights acquired throughout the program, under academic supervision.
Note: sequence of courses may vary based on intake session and institutional scheduling.
Led by Prof. Petre Roman, President of SWISS UMEF University and former Prime Minister of Romania, with an international faculty team.
Bruce Hearn
Professor, Market & International Investment
Marc Samuel
Professor of Financial Management
Bahaudin G. Mujtaba
Professor, Human Resources & Leadership
USD 7,500
A one-time application fee is payable when you apply. It is deducted from your total tuition when you pay, so it is not an extra cost, and it is refundable.
| Feature | SWISS UMEF | Traditional in-person |
|---|---|---|
| Tuition | US$7,500 | Higher tuition, plus living costs |
| Format | Online, with an optional Geneva study tour | On campus, full-time |
| Keep your job? | Yes | Usually no (full-time) |
| Standardised exam | Not required | Entrance exam typically required |
| English test | No IELTS / TOEFL required | Usually required |

SWISS UMEF University holds institutional accreditation from the Swiss Accreditation Council and appears on the list of accredited Swiss higher-education institutions at swissuniversities.ch.

SWISS UMEF holds ACBSP accreditation.
Every degree complies with the European ECTS credit framework, so credits are portable and comparable across Europe and beyond.
Join a prestigious circle of 15,000+ graduates globally, holding key positions in government and trade. The "Distinguished Network" connects graduates with leaders in over 30 countries.
Yes. SWISS UMEF holds institutional accreditation from the Swiss Accreditation Council, which reviews Swiss higher-education institutions against national quality standards.
Absolutely. Our program is structured in modular blocks specifically for working professionals.
Yes. SWISS UMEF was founded in Geneva in 1984 and appears on the list of accredited Swiss higher-education institutions at swissuniversities.ch.
The SWISS UMEF BBA takes 12 months (60 ECTS). Intakes and specific course scheduling are confirmed with the AreteUp regional team during admissions.
It is a historic monument offering a unique, inspiring academic environment with modern amenities.
You can verify our status directly on the official list of the Swiss Accreditation Council.
No, we welcome diverse cohorts ranging from young managers to senior executives.
Our "Distinguished Network" connects you with leaders in over 30 countries.
Yes. A one-time application fee is payable when you apply. When you pay your tuition, this fee is deducted from the total, so it is not an extra cost, and it is refundable. Your advisor will confirm the amount.
There are multiple intakes (cohorts) each year, and dates can change. Please ask an AreteUp advisor for the next start date.
Talk to an AreteUp advisor about entry requirements, fees and the next intake.