STUDENT STORY

Market Leadership in Higher Education

An education sales manager connects daily market work with long-term strategy

Mohammed H. Higher education · Saudi Arabia

Mohammed is an education industry professional with more than 11 years of experience in management. He works as a sales manager for a university, focusing on student recruitment, market development and regional sales. His work showed him how universities now compete in dynamic, international markets, where strategy and positioning matter as much as recruitment.

Why an MBA in Global Strategy

To look beyond regional sales, Mohammed is studying the MBA in Global Strategy at Dominican University of California, with learning support from AreteUp. He is using it to:

  • See higher education from a global, strategic management perspective
  • Connect enrolment growth with institutional strategy and market positioning
  • Strengthen leadership and analytical skills for managing teams and regional operations

Strategy for education markets

Coursework in strategy, leadership and financial decision-making is helping him analyse education markets with more structure and communicate better with academic leadership. An international AreteUp cohort also shows him how other regions approach recruitment and branding.

In their own words

“Working in higher education showed me how competitive and global the sector has become. The MBA helped me connect daily market operations with long-term strategy and institutional growth.”

Mohammed H.

Names and some details have been changed to protect our students' privacy.

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