Naif is a sales and marketing manager in real estate and property management in Saudi Arabia, with more than 13 years of experience, 8 of them in management. He leads market positioning, sales performance and customer engagement for a property business. As the market grows more competitive, he sees that long-term success needs more than strong sales execution.
Why global strategy
To look beyond day-to-day commercial work, Naif is studying the MBA in Global Strategy at Dominican University of California. He is using it to:
- Understand property markets in a global economic context
- Make stronger strategic decisions on pricing, positioning and portfolio growth
- Build leadership skills for teams, stakeholders and long-term projects
Strategy in practice
Coursework in strategy, leadership and financial decision-making is helping Naif align sales and marketing with overall business strategy, anticipate market trends and communicate more effectively with senior management. Through AreteUp's online learning platform he also exchanges ideas with professionals from other industries and regions.
“The MBA helped me move from focusing on short-term sales targets to thinking strategically about market positioning and long-term growth. It gave me a broader vision of leadership in real estate.”
Naif O.
Names and some details have been changed to protect our students' privacy.